30.10.12

Outstanding example of Targeting & Positioning in Fashion industry by Chanel

Every woman alive loves Chanel N°5
Women do not simply want Chanel n 5, they really love it! It is the feeling that makes the difference. Scott Talgo- Brand Stategist- says that "A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." I think this is the case.

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